"Think Twice" is a song by Canadian singer Celine Dion. It was released in July 1994 by Columbia Records and Epic Records as the third single from her English-language album The Colour of My Love (1993). The song was written by Andy Hill and Peter Sinfield and produced by Christopher Neil and Aldo Nova. It is a ballad that includes a standout guitar solo. Although it was not a major hit in the United States, "Think Twice" became one of Dion's most successful international singles. It reached number one in the United Kingdom, Ireland, Sweden, Norway, the Netherlands, and Belgium's Flanders. In the UK, it topped the UK Singles Chart for seven weeks and became only the fourth single by a female artist to sell more than one million copies there. The song received an Ivor Novello Award for the Best Song Musically and Lyrically. It was later included on the European and Australian editions of Dion's greatest hits album All the Way… A Decade of Song (1999), as well as the European edition of My Love: Essential Collection (2008).

Critical reception

Thom Duffy from Billboard ranked "Think Twice" as the 8th best song of 1995, stating it was "more genuine than by a score of other pop divas." AllMusic senior editor Stephen Thomas Erlewine noted in his album review that it featured "careful production, professional songwriting," with examples including "When I Fall in Love," "The Power of Love," and "Think Twice." Chicago Tribune critic Brad Webber gave a mixed review, describing Dion's vocals as "forcefully resonant and varied." He added, "On The Colour of My Love, you must look carefully to find them, past the style of a Janet Jackson impersonation ('Misled' and 'Think Twice'). Her attempt at soul makes Dion seem somewhat shallow, similar to a female Michael Bolton." Tom Ewing from Freaky Trigger wrote that Dion "uses her voice with sharp, emotional tone, carefully choosing words as she sings delicately through the song."

Dave Sholin from the Gavin Report wrote, "By now, there is little reason to doubt that Dion's strong vocal skill could turn 'Whoomp! (There It Is)' into an emotional masterpiece. However, her talents are better shown on this powerful ballad about a couple near the end of a relationship." Dennis Hunt from the LA Times compared Dion to singers like Mariah Carey and Whitney Houston, noting "that grand, stretched-note finish" on the track.

Pan-European magazine Music & Media wrote that Dion "sings the song like a female Aaron Neville." In their album review, they added, "Most impressive are her vocal abilities, which continue to improve with each release. On another ballad, 'Think Twice,' you can hear her perform a difficult technique: the 'Aaron Neville double back vocal flip.'" Alan Jones from Music Week described it as "a slow, powerful ballad, too earnest and too much singing." John Kilgo from The Network Forty called it "another classic ballad." Christopher Smith from TalkAboutPopMusic described it as "a seemingly gentle love song that then becomes a powerful ballad."

Commercial performance

When "Think Twice" was released, it became very popular in Europe and Australia. Unlike most of Celine Dion's songs, it did not do well in the United States. However, it was one of her most successful songs in the United Kingdom, becoming one of the country's best-selling records of all time. It is still Dion's second most successful song in the UK, behind only "My Heart Will Go On." In 1995, it was the fifth-best-selling single in the UK, with 696,000 copies sold that year. It was also the most successful song of that year by both a female artist and a solo artist.

"Think Twice" was the first UK number-one single that was not released on vinyl. It was certified platinum, and by September 2017, it had sold 1,418,966 copies in the UK. The song spent seven weeks at number one on the UK Singles Chart and became only the fourth single by a female artist to sell more than one million copies there. It also reached number one in several European countries, including Belgium's Flanders, Ireland, the Netherlands, Norway, and Sweden. In Australia, it reached number two and was certified platinum. It also received gold certifications in Belgium, Denmark, and the Netherlands.

Music video

The music video for "Think Twice" was directed by Randee St. Nicholas. It begins with Dion lying in bed before she wakes and starts singing. A car arrives at her house, and her lover (played by model Steve Santagati) enters the home. After greeting her, he becomes emotionally distant and lies on the bed, while Dion stays in the background. Later, he is shown carving ice sculptures using a chainsaw, and these scenes are shown together with moments of conflict between the couple. As Dion sings, the video alternates between shots of her wearing a blue jacket and scenes of her partner working on the sculptures. She leans against one of the sculptures while he rests in bed, and he eventually gets up. A guitar interlude follows, shown with images of him in his garage and more scenes of tension between them, leading to his departure by car. He is then seen sitting in sawdust before returning to destroy the sculptures. In the final part, he walks back into the garage, reconciles with Dion, and the two embrace in sunlight as the video ends.

Live performances

"Think Twice" was performed by Dion at the 1995 World Music Awards. She also performed the song during some dates of her 1994–95 The Colour of My Love Tour, her 1996–97 Falling into You: Around the World Tour, and her 1998–99 Let's Talk About Love World Tour. Dion included the song in her 2008–09 Taking Chances World Tour. She performed it during her Las Vegas show called "Celine" from 2017 to 2018. The song was part of her Live 2017 and Live 2018 tours. It was also performed at her BST Hyde Park concert in London on July 5, 2019.