The Love Bracelet (named L ⊝ V e , with the horizontal line inside the letter "O" showing the bracelet's locking mechanism) is a piece of jewelry created in 1969 by Aldo Cipullo and later introduced by Cartier SA. Early versions of the Love Bracelet had a gold coating, while newer designs are made from solid gold or platinum. The cost of the bracelets depends on the materials used. As of 2019, the Love Bracelet is still being made, and Cartier has added more items to the collection based on the original design, such as cufflinks, rings, earrings, necklaces, and watches. In 2006, this collection was called the "most successful collection in Cartier's history." The Love Bracelet is a type of jewelry that stays on the body permanently.
In the 1990s, Cartier took legal action against several jewelry stores in Manhattan and Puerto Rico, claiming the stores sold fake Love Bracelets.
Locking mechanism
Unlike other bracelets that are wide enough to slip over the hand and onto the wrist or can be opened easily, the Love bracelet is designed to be opened only with a special screwdriver. This screwdriver comes with every bracelet. The screwdriver can also be worn as a necklace. This allows the bracelet to be "locked" on one person, while the "key" is worn around the neck of another. This symbolizes their commitment to their relationship.
Variations
Cartier has made the Love bracelet in 18k yellow gold, 18k "pink" (rose) gold, 18k white gold, and platinum. Platinum is no longer available. Some bracelets include diamonds instead of or alongside the screw-shaped design. Other versions feature ceramic parts and gems in special colors. Diamond-studded versions were introduced in 2009. Cuff styles that do not close or lock are also available. A smaller, thinner version of the Love bracelet was later released. This thinner version uses a hinge and one screw for its locking system. Because the thinner version was popular, a medium version was created, which is between the classic and small sizes.
In June 2006, Cartier launched the Love charity bracelet, which includes a silk cord and a golden ring with the word "LOVE." For each sale, Cartier gives $150 to charities supported by celebrities. The 2009 version of the charity bracelet was promoted by actress Eva Mendes.