Profile
Victoria’s Secret Melbourne VIC AU
Victoria’s Secret Beauty, located at 287 Lonsdale St, Melbourne, VIC, offers a curated selection of luxury fragrances and accessories. As America’s 1 fragrance brand, it features iconic scents such as Bombshell, Tease, and Heavenly, along with a range of Eau de Parfum, scented body care, and other premium products designed to elevate daily beauty routines. The store also showcases the Victoria’s Secret Accessories Collection, including handbags, cosmetic cases, and cold weather accessories, complementing its fragrance portfolio with stylish, on-trend designs.
Part of a global network of over 1,400 Lingerie and Beauty stores, this location provides access to the largest direct-to-consumer fine fragrance brand in the market. The store operates within Emporium Melbourne, opening Monday to Sunday from 10:00 AM to 7:00 PM, with extended hours on Thursdays until 9:00 PM. Customers can explore the latest collections and enjoy a seamless shopping experience in one of Melbourne’s premier retail destinations.
Location Reviews
Victoria’s Secret reviews reflect a mixed sentiment, with both positive and negative experiences reported. Positives include instances of helpful customer service, such as agents like Xavier and Chelsea, who resolved order issues, provided refunds, and offered discounts or free shipping. Some customers appreciated the resolution of incorrect items or damaged products, though these cases were not universally consistent. Negatives frequently centered on product quality, with reports of damaged or broken items (e.g., a body mist with a broken cap, missing items in deliveries, and poorly fitting underwear). Additionally, several reviews criticized the return process, citing difficulties with refund policies, the need for original payment methods (e.g., gift cards), and unhelpful in-store staff.
Commonly mentioned positives included effective customer service interactions and successful resolution of order errors, while negatives often involved poor product quality, inadequate packaging, and confusing return policies. Issues with sizing, particularly for underwear, and unresponsive or unhelpful store staff were also recurring complaints. The brand’s overall sentiment appears divided, with some customers satisfied with individual service experiences but expressing concerns about reliability in product quality and return processes.